How to Creating And Running Ads On Google Ads And Facebook Ads.

 Steps Involved In Creating And Running Ads On Google Ads And Facebook Ads.

Google Ads:

How do Google ads work?

You write an ad, place a bid, wait, and sales roll in. That’s basically it… with a few small caveats.

I’ll cover how to create a Google Ads campaign in step-by-step detail later, but essentially, Google Ads works on a pay-per-action pricing model, usually calculated as cost-per-click (CPC). That means you pay a certain price every time a user clicks on your ad, or whatever your goal action is.

That price changes often and depends on multiple factors, including how many other brands are currently targeting that keyword, search volume, expected reach, time of day or year, and more.

When you place your ad, you specify your “maximum bid” — the most you’re willing to pay for a click (or view, or other action you’ve defined).

The three main bidding options are:

1. Cost-per-click (CPC): You pay when a user clicks on your ad.
2. Cost-per-mille (CPM): You pay per 1,000 ad impressions.
3. Cost-per-engagement (CPE): You pay when a user performs a specific action on your ad (signs up for a list, watch a video, etc).

For example, if your max bid is $2 but Google says the value of that click is $2.55, your ad won’t show. However, if your max bid was $2.56, your ad would be more likely to get the placement.

Importantly, this number is different from your overall campaign budget. You have the option to set a daily average budget and let Google handle your individual ad bids, or to set both your overall budget and fine-tune the maximum bid for each ad.

For beginners, I recommend setting your daily budget and letting Google optimize your individual ad bidding. It’s easier and often yields more effective and economical results.

For example, if you want to spend a total of $1,000, you could run a campaign for 30 days with a maximum daily budget of $33. Or, for 14 days at $66 per day. You get it.

That’s budgeting in a nutshell, though there are a few exceptions for specific industries.

Although, there’s one more sneaky factor to bidding: Quality Score.

Quality Score is how Google Ads determines who has the “best” ad to show for a keyword. It’s a numerical ranking from 1-10. For example, a lunch restaurant could score a 10 (high) for the keyword “avocado sandwiches” but would likely score a 1 (low) for the keyword “local plumber,” right?

Your Quality Score doesn’t directly affect your ad placement or budget, but it can have indirect effects.

For example, a high Quality Score means your ads match your potential customers’ search intent. And, creating ads that match what people are searching for means they’ll be shown more often, which means you’ll get more clicks. Quality Score isn’t a metric you should track in depth, but more of a guide to tell if your ad targeting is on track and how you compare to others competing for the same keywords.

Types of Google ads

Google Ads has changed a lot over the years, with new features and ad types. Right now, Google Ads consists of:

• Responsive search ads
• Performance Max ads
• Discovery ads
• Display ads
• Shopping ads
• App ads
• Smart campaigns

Let’s dive into each of these and when you should use them.

1. Create a Google Ads Account:

Visit the Google Ads Website:

To initiate the process of creating and running ads on Google, you'll need to visit the Google Ads website at https://ads.google.com/. If you already have a Google account, you can sign in; otherwise, you can start the account creation process.

Follow On-Screen Instructions:

Upon selecting "Start Now" or "Sign in," you'll be guided through on-screen instructions to set up your Google Ads account. This involves providing basic information about your business, such as your business name, location, and contact details.

2. Campaign Creation:

Access Campaign Dashboard:

Once your account is set up, log in and access the Google Ads dashboard. To create a new campaign, click on the "+ New Campaign" button.

Choose Campaign Goal:

Google Ads provides different campaign goals, such as website traffic, leads, or sales. Select the goal that aligns with your advertising objectives. Each goal corresponds to a specific campaign type, such as Search, Display, Video, or App.

3. Set Campaign Details:

Enter Campaign Name:

Give your campaign a descriptive name that reflects its purpose. This makes it easier to organize and track multiple campaigns.

Define Target Audience:

Specify your target audience by setting parameters such as locations, languages, and demographics. This ensures that your ads reach the most relevant audience for your business.

Set Daily Budget:

Establish a daily budget for your campaign. This is the maximum amount you're willing to spend per day on the campaign.

4. Create Ad Groups:

Grouping Themes or Keywords:

Divide your campaign into ad groups based on common themes or relevant keywords. This allows you to create tailored ads for specific groups of potential customers.

Create Relevant Ads:

For each ad group, create compelling ads with attention-grabbing headlines, engaging descriptions, and relevant keywords. The ad content should align with the theme or keywords of the ad group.

5. Create Ads:

Craft Compelling Ad Copy:

Write persuasive ad copy that encourages users to take the desired action. This includes creating a captivating headline, providing a clear and concise description, and incorporating relevant keywords.

Finalize URLs:

Specify the display URL (what users see) and the final URL (the landing page where users will be directed when they click on the ad). Ensure consistency between the ad content and the landing page.

6. Select Keywords:

Choose Relevant Keywords:

Select relevant keywords that are likely to trigger your ads. Google will display your ads when users search for these keywords. Use the Keyword Planner tool to find relevant and high-performing keywords.

7. Review and Launch:

Thoroughly Review Settings:

Before launching your campaign, review all campaign settings, ad groups, and individual ads. Ensure that targeting, budget, and ad content align with your advertising goals.

Launch Campaign:

Click on the "Launch Campaign" button to set your ads live. Keep in mind that it may take some time for your ads to gain traction and start appearing in search results.

8. Monitor and Optimize:

Regular Monitoring:

Frequently check the performance of your campaign using the Google Ads dashboard. Monitor key metrics such as impressions, clicks, click-through rate (CTR), and conversions.

Adjust Based on Performance:

Based on performance data, make adjustments to your campaign. This could involve tweaking ad copy, refining targeting parameters, or adjusting bid strategies. Google Analytics can provide additional insights into user behavior.

Facebook Ads:

1. Create a Facebook Business Page:

Visit Facebook Business Page Creation:

If you don't already have a Facebook business page, you need to create one. Visit https://www.facebook.com/pages/create/ and follow the steps to set up your business page.

2. Access Facebook Ads Manager:

Navigate to Ads Manager:

Go to https://www.facebook.com/adsmanager/ and click on "Create" to initiate the process of creating a new ad campaign.

3. Choose Ad Objective:

Align Objectives with Goals:

Facebook offers a variety of ad objectives, including brand awareness, traffic, engagement, and conversions. Select the objective that aligns with your advertising goals. This sets the tone for how Facebook optimizes the delivery of your ads.

4. Define Your Audience:

Specify Target Audience:

Define your target audience based on demographics, interests, behaviors, and location. Facebook provides robust targeting options to ensure your ads reach the most relevant audience.

5. Set Budget and Schedule:

Budget Determination:

Decide on your daily or lifetime budget for the campaign. The budget represents the maximum amount you're willing to spend on the ads.

Choose Campaign Duration:

Set the start and end dates for your campaign. This allows you to control when your ads are active.

6. Create Ad Creatives:

Choose Ad Format:

Select the ad format that suits your campaign objectives. Facebook offers various formats, including carousel, single image, video, and more.

Upload Creative Elements:

Upload images or videos for your ad. Craft compelling ad text, including a headline, description, and a clear call-to-action button.

7. Place Your Ad:

Select Ad Placements:

Choose where your ads will appear, including Facebook, Instagram, Messenger, and the Audience Network. You can opt for manual ad placement or allow Facebook to automatically determine the best placements.

8. Review and Confirm:

Thoroughly Review Ad Settings:

Review all aspects of your ad campaign, including targeting, ad creatives, and placements. Ensure that everything aligns with your campaign objectives.

Confirm Placement:

Click on "Confirm" or "Place Order" to launch your Facebook ad campaign. Facebook will review your ad, and once approved, it will start running.

9. Monitor and Adjust:

Regularly Check Performance:

Use Facebook Ads Manager to monitor the performance of your ads. Track metrics like reach, engagement, and conversions.

Optimize Based on Data:

Analyze performance data and make adjustments to your campaign. This could involve tweaking ad creatives, adjusting targeting parameters, or refining your bidding strategy.

How much does it cost to advertise on Facebook?

There’s no hard and fast rule when it comes to Facebook ad budgets. The cost of Facebook ads depends on several variable factors, including:

• Audience targeting. It usually costs more to put your ads in front of a narrower audience as opposed to a broader one.
• Ad placement. Costs can change between ads shown on Facebook and Instagram.
• Campaign duration. The number of days and hours a campaign lasts impacts the final cost.
• Competitiveness of your industry. Some industries are more competitive than others for ad space. Ad costs usually increase the higher the product price is or how valuable the lead you’re trying to capture is.
• Time of year. Ad costs can fluctuate during different seasons, holidays, or other industry-specific events.
• Time of day. On average, CPC is lowest between midnight and 6 am in any timezone.
• Location. Average ad costs per country vary widely.

Remember, both Google Ads and Facebook Ads are dynamic platforms, and the advertising landscape is continually evolving. Staying informed about updates and best practices in digital advertising is crucial for ongoing success. Regularly reviewing your ad performance metrics and making data-driven optimizations will help you achieve better results over time.

In conclusion, the step-by-step guides provided for both Google Ads and Facebook Ads aim to offer a comprehensive understanding of the processes involved in creating and running effective online advertising campaigns. Each platform has its nuances and features, but following these guidelines should help you navigate the complexities of digital advertising on Google and Facebook.